AAMI Lucky Country by The Glue Society

AAMI : Lucky Country

Written by

Ogilvy Australia

Directed by

The Glue Society

Produced by


The words of Dorothea Mackellar’s beloved poem about Australia are given a refreshing twist in this new brand film for AAMI.

Where the traditional version of the lucky country is subverted with contemporary misdemeanours that Aussies face in their daily lives.

The events were mostly shot in camera, with an emphasis of super wide contexts and detailed moments of relatable humanity.

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