AAMI : Lucky Country

Ogilvy Australia

The Glue Society

Revolver

The words of Dorothea Mackellar’s beloved poem about Australia are given a refreshing twist in this new brand film for AAMI.

Where the traditional version of the lucky country is subverted with contemporary misdemeanours that Aussies face in their daily lives.

The events were mostly shot in camera, with an emphasis of super wide contexts and detailed moments of relatable humanity.