Elle Macpherson Intimates & Rankin : Voyeur

The Glue Society

Rankin

Elle Macpherson Intimates was launched with fanfare, using imagery of The Body herself, showcasing the range of lingerie she designed and developed with Bendon.

Following several years of growth, Elle determined that a new campaign was needed in which she did not feature to ensure an ongoing legacy for the brand. However, it was important to create something beautiful and eye-catching, while not making the ‘lack of featuring Elle’ significant.

The intimate moment series was shot in London by Rankin - and was so successful that it delivered sales beyond any previous campaign.

``A stunning departure from the tradition we conceived and developed.``

Elle Macpherson