Tesco : Know What You’re Sitting On

BBH London

The Glue Society

Biscuit

Lots of people have Tesco Clubcards - but lots of them don’t know they can use their reward points for things like restaurants, days out or holidays.

To emphasise that many people don’t know that they're sitting on some real bargains, we were asked to create some giant towers for real people to sit on top of.

We love to make things for real and in camera, and so creating towers of holiday inflatables, dining tables and chairs and theme park rollercoaster tracks, was right up our street.

Finding people who were blissfully unaware of what they were sitting on bought some nice humour and humanity to the story.

The only bits of post required was to make the sky a bit bluer than British summer weather allowed.

``Craft has always mattered, but we’ve probably become much more uncompromising about it. If you’ve got a good idea, you want to push every part of it as far as it can go.``

Gary, Marc and Callum

Creative Team, BBH London