Volkswagen : Korama Prototype

Written by

DDB, Sydney

Concept Car Design & Direction by

The Glue Society

Produced by

Revolver

When new vehicles are about to be unveiled, the car equivalent of paparazzi tend to start spying on the prototypes as they drive around. So for the launch of the V6 Amarok - we were asked to create an attention-grabbing prototype to entirely disguise the beastly new Amarok V6.

This new body had to completely hide the fact that there was a utility vehicle beneath - whilst fitting over the existing underpinnings - hiding its true identity, but allowing it to surprise drivers with its power.

We designed and built a fully functional new concept vehicle, emphasising the raw power of the new best-in-class V6 TDI engine - all fully-engineered to handle high speed, rugged off-road terrain testing by unsuspecting driving enthusiasts on a 4WD race track.