Waka Kotahi NZTA : Mixed Driving

Clemenger BBDO, Wellington

The Glue Society

Revolver

Three-quarters of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system. They have a combination. Often prescription medication is one of them.

We were tasked with bringing these Mixed Medications to life with a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads.

By bringing together familiar yet sinister combinations it creates a sense of unease. Each product has its own design concept – from a ‘car crash’ of fused pills to a pill container-inspired bong – which helps to provoke a conversation around what it means to drive on Mixed Meds.