With 84% of LGBTIQ+ individuals believing there are still parts of Australia where they feel unsafe, ANZ, the principal sponsors of the Sydney Gay & Lesbian Mardi Gras which takes place on the world famous Oxford St, decided to transform Oxford Street signs around the country into unique representations of LGBTIQ+ culture, from rainbows and love hearts to sailor flamingos and fiercely proud unicorns.

Written by TBWA, Melbourne
Artistic Direction & Design by
The Glue Society