Chaser’s War on Everything
With very little budget, a suitably irreverent and anarchic approach to promoting the Chaser’s new satirical comedy TV show was required. We found out the cheapest billboards in the world cost around $100. So used them to promote the Australia-only show. It didn’t really make sense. But the posters (particularly the one in Iraq) did create a shitload more publicity than a conventional poster campaign would have done.
Written & Directed by The Glue Society