On Valentine’s Day no less, NAB took the bold step of breaking up with the other big four banks. It started with a break up letter and ended up involving hundreds of people – and scores of live events. Including a piano player, huge banners being unfurled and the odd cake with a hand-written farewell. As game-changers go, this was a biggie.
Written Clemenger BBDO, Melbourne
Directed by The Glue Society