• Art News Limited KNOWLEDGE keeps like a fish Body
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News Limited
‘Knowledge Keeps Like Fish’

Why do advertising creatives have such a pre-existing idea in their heads of what a print ad looks like? A headline, a picture and more than likely a few price tags and a series of logos and legal print. This project set out to see whether artists of every description would use the space in a newspaper usually reserved for advertising in a different, more meaningful way? To see if it might inspire a change of approach in adland.

Written & Curated by The Glue Society

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