Tiger Trading Co

How does Asia’s #1 premium beer launch in the US market and shatter the stigma of products that are made-in-Asia?

We created a store that champions the depth of Asian creativity, built on Canal Street, the counterfeit capital of New York.

From artistic concept, store design, artist curation & build, we transformed a faded discount store into a showcase of the best Asian art, fashion, design, and beer.

Written by Marcel, Sydney
Created & Directed by The Glue Society